Well,
since Pinterest is a visual sharing image hosting site, your website
needs to have an edge on its visual appearance over others to market
it to any visitor or user who might intentionally or incidentally
visit the site or optimize the same in the search engine. And how
does it, specifically, work? Read the following:
1.
When visitors are get hooked by a unique image in your website, then
they may likewise "pin" it on their account's board. Yet,
you can also manipulate the "name" of, and categorize your
board according to the type or category where it falls; for instance,
you can have it counted on celebrities, gardening, history etc.
2.
You can see the pins of other people if you are following them,
or search either by category or by using pins which are oftenly
repinned by.
3.
You can leave a comment on, like, and repin each image that you
see. Meanwhile, if your image has been repinned by several pinners,
people can still determine that you are the original pinner when they
click the image itself or by looking at the visible URL on the top
right area of the image. On the other hand, when a visitor has
clicked the image, he could then be redirected to the website's
source of it and, thus, driving traffic to the site of origin.
Nevertheless,
in repinning, you should note that the websites that sell most or can
be an advantage in using Pinterest are those which promote or market
home decors, clothes, painting and accessories because, as compared
to other sites like the ones that offer financial services, they have
good or quality visual content. For instance, if you have created a
board, you can have it reserved to convert a photo into a painting
website; hence, the homepage could easily be noticed and any visitor
may be induced to repin it. And, from that point onwards, you can
expect potential clicks which may be turned into potential clients of
the website.
On
the other hand, if you desire to have more potential repins, you will
find it helpful to allot ample time in editing the following in your
Pinterest account: (1) Board Name, (2) Description,
(3) Category , and (4) Keywords in your comment box to make pins more
visible .
Meanwhile,
because Pinterest is somewhat an integration of Facebook and Twitter,
you can also use it for social media campaign by incorporating your
company’s pages in the said social media sites. Yet, you can also
link your personal website in your account; and even you don't
actively participate therein, you can still build links through other
social media sites. Contrariwise, you should note of the following
specific advantages of Pinterest to your business:
Visibility
- Pinterest is a new way to make people know what you've got.
Hence, if you will utilize Google Shopping, you are likely to see
results of the brands you are already familiar with, but if you try
to search in Pinterest, you will discover several brands which you
have not known before; thus, Pinterest is undeniably a site where
you can explore new things.
Link
Building - if someone pins and adds your website into their
boards, it can be counted as one backlink for your site. Thus, you
may not know it, but try to imagine how many links and how much
traffic could your site get when there are a lot of repins. To check
how many people have pinned your website, you can try this site:
"websitename.com", and link it into
"http://pinterest.com/source/websitename.com/".
Brand
Support - visitors who truly love your product are more likely
to create an entire Pinterest board just for you, and that could be
a great support and advantage to your brand.
However,
you would not be able to enjoy the benefits of having the Pinterest
as part of your SEO strategy if your account therein is “impotent”
or inactive that could not multiply your site's followers or the
clients of your business. Thus, the succeeding tips for the effective
Pinterest marketing are provided:
●
Create a symbiotic relationship.
Build
you your network in Pinterest by following people and repinning and
liking their boards. It is one efficient way of making them follow
you back, and do the same like you did.
●
Stimulate Staff to Sign Up for Pinterest
Encourage
your employees to tell the world how exciting to be in your field.
They can also be helpful in repining your site and making it even
more popular.
●
Make Boards not just for your own Products
One
sided product is one sign of being over promotional, hence, to
counter such negative connotation, you should create relevant boards
which could cater other brands, but without going out in your
business category or interest. For instance, if you're into a
business of women's clothes, you can also have boards for shoes,
accessories, or make up that would still make women get interested
into.
●
Download "pin it" button
Let
people know that you exist in the Pinterest so your site would
likewise get noticed. Nonetheless, even if you don't create an
account in the said site, the utlization of Pinterest button would
still be helpful in your business as people can still access and pin
your website.
You
really have countless of reasons to use Pinterest in optimizing your
site's traffic and gaining more clients to acquire huge profit for
your business. Hence, with this, there is no other big deal about it
other than site itself.
