Reasons Why Law Firms Need SEO Services

Back in the day, lawyers are pretty well known through traditional forms of media like newspapers, radio and television, but due to the Internet, law practitioners should definitely find Law Firm SEO in order to raise their web presence. This is so mainly because the most of the audiences are utilizing search engines and social media rather than their newspaper listings to find the best law firms to represent them. Search engine optimization is the act of improving the rankings of websites in search engines like Google, Bing and Yahoo. With that said, why do law firms really need SEO services? 

People look for law services online

The main reason why law firms need to avail SEO services is mainly because people, as mentioned in the previous paragraph, look for services pertaining to law online. There are over 60,000 search queries for the keyword “lawyers” on Google. This does not count localized search queries (for example, “personal injury lawyer in Florida”) which can amass over hundreds of thousands, possibly millions. Despite being a relatively new form of media, the Internet and the devices that run it are developing fast and are certainly quickly changing the world.

Read More

Topmost Ways to Earn Links from Social Media Efforts

Earning high-quality links is one major concern of web marketers to ensure better positioning of their brand through a reputable website which, in turn, can attract and develop trust with prospects and improve lead conversion rate. And one powerful tool currently serving this purpose is the social media being utilized not simply to tweet a phrase or post a sentence or two as response to client’s insights or updates considering that it now becomes a great source of most sought-after links. But having such is easier said than done considering that a webmaster or seo consultant still needs to exert effort in earning links through these topmost ways:

Read More

SEO: The Importance of Unique Content

The significance of having a unique content in SEO has been long debated by people in the online marketing field. In the past, online marketers submit large quantity of articles to achieve high ranking in search engines. However, this has dramatically switched in the recent time. Websites that publish unique content online have gained reputation. Having high quality content on websites offer many benefits aside from avoiding different search engine penalties. For sure, you have come across a website which has a vague, boring, outdated content and a website which has no content at all but instead, it has a lot of graphics. These two are simply the same- they both do not have a soul. Unique and good content is needed to make a website alive as it would bring more visitors. In this present time, despite your website having no popularity, as long as it has a unique content, one can be assured that the website will be one of the top ranking websites in different search engines. As they say, unique content is considered as “king of the ring”.

Low Quality High Volume Content, No Longer Relevant

So many things in SEO changed since the arrival of Panda and Penguin updates. These two simply strengthened the importance of unique content. And the question is “why is unique content important?” Simply, it's the word unique. There are thousands of websites on the internet but only few of them can provide quality information that can benefit users by giving them what they are looking for. Despite the fact that nobody actually knows the exact algorithm for different search engines, it has been proven that unique content can greatly increase the page rank. As perceived by the search engine, unique content is a content that does not replicate from other sources online. The optimal uniqueness ranges from seventy to eighty percent in order for the content not to be flagged by google. It is also important to remember low quality and re-written articles should be off limits if one wants the website to be successful. The content must appeal to the actual interest of the readers, same with search engines.

The two major search engines, Yahoo and Google gives penalties to duplicate and identical contents found on more than one website. Copying from competitors should be avoided. The thing is, when the website has unique contents it will automatically attract visitors and keep them coming back, or even recommend it to other people who are looking for valuable information. One of the best ways to achieve unique content is write on your own simple words or hiring a professional and experienced content writer. Another benefit of hiring an SEO content writer is that they can do the job faster and they can write at a lower cost without sacrificing the quality. In addition, they are aware of the latest updates in the field of SEO, thus they can write in accordance to what is needed and could guarantee that their output is indeed unique.

About the Author

Al Gomez is the man behind the success of Dlinkers SEO. As an SEO Consultant, he has handled various sites of different for over 4 years and always passionate for achieving quality results. He gained much knowledge about the complexity and structure of SEO. Consolidated and analyzed information are posted in his blogs.

Read More