6 Must-Have Facebook Applications For Your Business

If you are not using the Facebook marketing to promote your business online then you are letting so many chances of making money gone with the wind. You are making your competitors take potential customers away from you by just sitting in one corner only waiting for customers to come to you and not the one who shows yourself to potential clients.

But if you do have already one, but you do not know how you are going to make the most out of it so that you'll convert the first time visitors into clients immediately then you have to use Facebook application which will sure boost your business' online presence. Surely you are not the one who are not using these apps but do not count yourself in with them rather step out and start using Facebook apps today to help your business gain more profit.

●Your Welcome Page

First thing you'll do is to set up your business welcome page to say "hello" for your new fans. It will also be your way to encourage people to visit your page and like it. This way, you are getting closer to the people who has the potential of being your next business clients.

Example Apps:

iFrame (https://www.facebook.com/iframe.apps)

Welcome by Word of Social (http://apps.facebook.com/woswelcome/)

iwipa (https://www.facebook.com/iwipa)

●Your Business Profile

Your business page will be your professional business card that will be in charge to tell the Facebook community about your skills and experience and publish a short summary about yourself just like in LinkedIn. Potential people of your niche as well as ordinary people can easily check what kind of person is behind the business because of your business profile page.

Example Apps:

My LinkedIn Profile (http://apps.facebook.com/linkedinprofile/)

Professional Profile (http://apps.facebook.com/professional_profile/) ???

Business Profile (http://apps.facebook.com/businessprofileapp/)

●Your Business Contacts

When you set up your Facebook page one of your goals is to build more connections and one way to found more new connection is by your Facebook page. You can have a good information contact form which includes all your contact information like telephone numbers and email address. Some applications allows install in both personal and business pages.

Example Apps:

Email Signup (https://www.facebook.com/EmailSignup)

Mail Chimp (http://apps.facebook.com/mailchimp/)

Constant Contact (https://www.facebook.com/apps/application.php?id=219441374737099)

●Your Customer Reviews And Testimonials

Reviews are very crucial when it comes to business. Keen people who would like to transact a business with you would always take the effort to search for reviews of your past clients regarding your product and service. To help those people who have experienced dealing business with you, Facebook apps on customers' reviews are essential. This will be a big help to convince future customers to work with you too.

Example Apps:

I Endorse (http://www.facebook.com/apps/application.php?id=19116507496&ref=s)

Review Widget (http://apps.facebook.com/reviewwidget/)

Reviews (http://www.facebook.com/apps/application.php?id=6261817190)

●Your Blog Promotion

Through this Facebook applications, your can promote your latest blogs in line with your field. This will notify your fans if you post new article on your blog site.

Example Apps:

Networked Blogs (https://www.facebook.com/networkedblogs)

Tumblr (https://www.facebook.com/apps/application.php?id=48119224995)

●Your Other Social Networks

Because Facebook is not the only social media network you have, you can still integrate your other social media accounts into your Facebook page. Useful links from Twitter, YouTube or Viddler and from Flicker are posted to Facebook via its apps. This will save your time and effort posting updates from different social media while you can post an update in a click and all your social media channels are sync.

Example Apps:

Youtube (https://www.facebook.com/apps/application.php?id=87741124305)

Viddler (http://apps.facebook.com/viddler/)

Flicker (https://www.facebook.com/FlickrOnFanPage)

Twitter (http://apps.facebook.com/twitter/)

Facebook does not only design an application where you can grow different crops on a virtual farm or solve crimes by an imaginary identity and answering quizzes suggested by friends to know who is your greek mythology god counterpart or like but many applications are developed for useful applications most especially for businesses - big or small. With an Alexa rank of 2 (August 2012) and with 955+ million active users (June 2012) today, is undoubtedly a tremendous help for brand promotion when use and optimized well.

Majority of applications are free and the perfect opportunity to enhance your business page, brag your portfolio and build new contacts. It is a great place to market your products and services plus connect and find new customers.

About the Author

Al Gomez is the man behind the success of Dlinkers SEO services. As an SEO Consultant, he has handled various sites of different for over 4 years and always passionate for achieving quality results. He gained much knowledge about the complexity and structure of SEO. Consolidated and analyzed information are posted in his blogs.

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Big Deals about PINTEREST

Dealing with a lot of online platforms to optimize the visibility of a certain business and build dynamic links throughout the web is quite burdensome even for someone who has had relevant experiences in virtual promotions and marketing. But, nevertheless, this case leaves no option for any strategic optimizer to resist from pushing through the bar of hardship especially when the aim of the company is to gain high ranking in the search engine and control the profitability of the target market.

One way of overcoming such matter then is to utilize Pinterest as one effective means in social media campaign and any other activities which are helpful in maximizing the influence or impact of the business to the online users. However, it is not unusual for bloggers and/or optimizers to ask on how the said site help in SEO does. This is not supposed the query to be clarified about because the main issues lies not on the site itself, but on the one who is employing it. Thus, the right structure of the question is this: “How are you going to maximize the site's feature to effectively promote your business?”

Well, since Pinterest is a visual sharing image hosting site, your website needs to have an edge on its visual appearance over others to market it to any visitor or user who might intentionally or incidentally visit the site or optimize the same in the search engine. And how does it, specifically, work? Read the following:

1. When visitors are get hooked by a unique image in your website, then they may likewise "pin" it on their account's board. Yet, you can also manipulate the "name" of, and categorize your board according to the type or category where it falls; for instance, you can have it counted on celebrities, gardening, history etc.

2. You can see the pins of other people if you are following them, or search either by category or by using pins which are oftenly repinned by.

3. You can leave a comment on, like, and repin each image that you see. Meanwhile, if your image has been repinned by several pinners, people can still determine that you are the original pinner when they click the image itself or by looking at the visible URL on the top right area of the image. On the other hand, when a visitor has clicked the image, he could then be redirected to the website's source of it and, thus, driving traffic to the site of origin.

Nevertheless, in repinning, you should note that the websites that sell most or can be an advantage in using Pinterest are those which promote or market home decors, clothes, painting and accessories because, as compared to other sites like the ones that offer financial services, they have good or quality visual content. For instance, if you have created a board, you can have it reserved to convert a photo into a painting website; hence, the homepage could easily be noticed and any visitor may be induced to repin it. And, from that point onwards, you can expect potential clicks which may be turned into potential clients of the website.

On the other hand, if you desire to have more potential repins, you will find it helpful to allot ample time in editing the following in your Pinterest account: (1) Board Name, (2) Description, (3) Category , and (4) Keywords in your comment box to make pins more visible .

Meanwhile, because Pinterest is somewhat an integration of Facebook and Twitter, you can also use it for social media campaign by incorporating your company’s pages in the said social media sites. Yet, you can also link your personal website in your account; and even you don't actively participate therein, you can still build links through other social media sites. Contrariwise, you should note of the following specific advantages of Pinterest to your business:

• Visibility - Pinterest is a new way to make people know what you've got. Hence, if you will utilize Google Shopping, you are likely to see results of the brands you are already familiar with, but if you try to search in Pinterest, you will discover several brands which you have not known before; thus, Pinterest is undeniably a site where you can explore new things.

• Link Building - if someone pins and adds your website into their boards, it can be counted as one backlink for your site. Thus, you may not know it, but try to imagine how many links and how much traffic could your site get when there are a lot of repins. To check how many people have pinned your website, you can try this site: "websitename.com", and link it into "http://pinterest.com/source/websitename.com/".

• Brand Support - visitors who truly love your product are more likely to create an entire Pinterest board just for you, and that could be a great support and advantage to your brand.

However, you would not be able to enjoy the benefits of having the Pinterest as part of your SEO strategy if your account therein is “impotent” or inactive that could not multiply your site's followers or the clients of your business. Thus, the succeeding tips for the effective Pinterest marketing are provided:

● Create a symbiotic relationship.

Build you your network in Pinterest by following people and repinning and liking their boards. It is one efficient way of making them follow you back, and do the same like you did.

● Stimulate Staff to Sign Up for Pinterest

Encourage your employees to tell the world how exciting to be in your field. They can also be helpful in repining your site and making it even more popular.

● Make Boards not just for your own Products

One sided product is one sign of being over promotional, hence, to counter such negative connotation, you should create relevant boards which could cater other brands, but without going out in your business category or interest. For instance, if you're into a business of women's clothes, you can also have boards for shoes, accessories, or make up that would still make women get interested into.

● Download "pin it" button

Let people know that you exist in the Pinterest so your site would likewise get noticed. Nonetheless, even if you don't create an account in the said site, the utlization of Pinterest button would still be helpful in your business as people can still access and pin your website.

You really have countless of reasons to use Pinterest in optimizing your site's traffic and gaining more clients to acquire huge profit for your business. Hence, with this, there is no other big deal about it other than site itself.

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