Big Deals about PINTEREST

Dealing with a lot of online platforms to optimize the visibility of a certain business and build dynamic links throughout the web is quite burdensome even for someone who has had relevant experiences in virtual promotions and marketing. But, nevertheless, this case leaves no option for any strategic optimizer to resist from pushing through the bar of hardship especially when the aim of the company is to gain high ranking in the search engine and control the profitability of the target market.

One way of overcoming such matter then is to utilize Pinterest as one effective means in social media campaign and any other activities which are helpful in maximizing the influence or impact of the business to the online users. However, it is not unusual for bloggers and/or optimizers to ask on how the said site help in SEO does. This is not supposed the query to be clarified about because the main issues lies not on the site itself, but on the one who is employing it. Thus, the right structure of the question is this: “How are you going to maximize the site's feature to effectively promote your business?”

Well, since Pinterest is a visual sharing image hosting site, your website needs to have an edge on its visual appearance over others to market it to any visitor or user who might intentionally or incidentally visit the site or optimize the same in the search engine. And how does it, specifically, work? Read the following:

1. When visitors are get hooked by a unique image in your website, then they may likewise "pin" it on their account's board. Yet, you can also manipulate the "name" of, and categorize your board according to the type or category where it falls; for instance, you can have it counted on celebrities, gardening, history etc.

2. You can see the pins of other people if you are following them, or search either by category or by using pins which are oftenly repinned by.

3. You can leave a comment on, like, and repin each image that you see. Meanwhile, if your image has been repinned by several pinners, people can still determine that you are the original pinner when they click the image itself or by looking at the visible URL on the top right area of the image. On the other hand, when a visitor has clicked the image, he could then be redirected to the website's source of it and, thus, driving traffic to the site of origin.

Nevertheless, in repinning, you should note that the websites that sell most or can be an advantage in using Pinterest are those which promote or market home decors, clothes, painting and accessories because, as compared to other sites like the ones that offer financial services, they have good or quality visual content. For instance, if you have created a board, you can have it reserved to convert a photo into a painting website; hence, the homepage could easily be noticed and any visitor may be induced to repin it. And, from that point onwards, you can expect potential clicks which may be turned into potential clients of the website.

On the other hand, if you desire to have more potential repins, you will find it helpful to allot ample time in editing the following in your Pinterest account: (1) Board Name, (2) Description, (3) Category , and (4) Keywords in your comment box to make pins more visible .

Meanwhile, because Pinterest is somewhat an integration of Facebook and Twitter, you can also use it for social media campaign by incorporating your company’s pages in the said social media sites. Yet, you can also link your personal website in your account; and even you don't actively participate therein, you can still build links through other social media sites. Contrariwise, you should note of the following specific advantages of Pinterest to your business:

• Visibility - Pinterest is a new way to make people know what you've got. Hence, if you will utilize Google Shopping, you are likely to see results of the brands you are already familiar with, but if you try to search in Pinterest, you will discover several brands which you have not known before; thus, Pinterest is undeniably a site where you can explore new things.

• Link Building - if someone pins and adds your website into their boards, it can be counted as one backlink for your site. Thus, you may not know it, but try to imagine how many links and how much traffic could your site get when there are a lot of repins. To check how many people have pinned your website, you can try this site: "websitename.com", and link it into "http://pinterest.com/source/websitename.com/".

• Brand Support - visitors who truly love your product are more likely to create an entire Pinterest board just for you, and that could be a great support and advantage to your brand.

However, you would not be able to enjoy the benefits of having the Pinterest as part of your SEO strategy if your account therein is “impotent” or inactive that could not multiply your site's followers or the clients of your business. Thus, the succeeding tips for the effective Pinterest marketing are provided:

● Create a symbiotic relationship.

Build you your network in Pinterest by following people and repinning and liking their boards. It is one efficient way of making them follow you back, and do the same like you did.

● Stimulate Staff to Sign Up for Pinterest

Encourage your employees to tell the world how exciting to be in your field. They can also be helpful in repining your site and making it even more popular.

● Make Boards not just for your own Products

One sided product is one sign of being over promotional, hence, to counter such negative connotation, you should create relevant boards which could cater other brands, but without going out in your business category or interest. For instance, if you're into a business of women's clothes, you can also have boards for shoes, accessories, or make up that would still make women get interested into.

● Download "pin it" button

Let people know that you exist in the Pinterest so your site would likewise get noticed. Nonetheless, even if you don't create an account in the said site, the utlization of Pinterest button would still be helpful in your business as people can still access and pin your website.

You really have countless of reasons to use Pinterest in optimizing your site's traffic and gaining more clients to acquire huge profit for your business. Hence, with this, there is no other big deal about it other than site itself.