Daily Likes and Tweets: What it Means for Business?

Competition in the market place does not revolve with just Google or Yahoo anymore. As social media turned virtual people to a real community, it also made itself became a vital channel to reaching target markets for products or services.

Likes and tweets become a prominent influencer in the decisions made by consumers. As it becomes the source of trend, new information, recreation, entertainment, community talks and other bits and pieces, it has been used by businesses to draw strategic planning on. Major advantage is that Facebook and Twitter invade homes and presumably almost all ages.

A wider spectrum of influence is seen with these 2 major social media. Proper utilization of pages and twits may drive traffic to your website and will result to following:

A. Strong Brand Image

- marketing taught us to be in the place where your customers will be seen. As of recent days, there is no need to be in the actual place where they are, you just have to be online all the time and you'll see them there. Finding people with same interest as you are is easy through social media sites. You just need to be consistent and joining the conversation. Shout your product many times along with your brand. Most fans and followers value true experiences from social media profiles rather than exaggerated advertising campaigns. If you want to be seen most often be at the place where people can see you more often.

B. Get Recommendations

- the word of mouth must have been the first but the most important advertising strategy. For many years it has been considered a major persuading technique but when the virtual world arises 78% of referrals are now online.
Through connecting your website and social media sites you can generate traffic. Creating interest and messages that will trigger curiosity of products and services will encourage a user to click on your link.

C. Create Long Term Relationship with Customers

- the crucial part of strategic planning is knowing what your market needs, the performance they expect, and the feedback for delivered performance. It was clear that social media is a way to know what your customers like and expectations. However, it is not enough to simply cater but will need to evaluate the result. Through social media profiles, businesses can get direct feedback from existing customers. It will create an impression that you care and value your customers.

D. Being Part of Their Lives

- Through joining conversations and creating events, businesses can be a part of their customers' lives. It is estimated that Facebook members ‘like’ pages 7.6 million times every 20 minutes while 51% of active twitter users follow companies, products, services and other social networks. Having an aggressive online presence through social media, you can remain competitive in the world wide web's marketplace.

E. Competitive Advantage

- there might be no sure way to succeed in business but with strong brand image in the online marketplace you'll create an online competitive advantage. Unlike other ad campaigns, information that spread through the virtual world can't be fully stopped or deleted. It can also be followed and can be repeatedly viewed by other users. It can be a source or a reference. It can spread all throughout through other users.

In general, social media is more than just being an online hang out . It is a business channel where you can succeed up high or left behind. Like a page, become a fan, twit and follow others. You'll be talked about just like what you needed to have.

About the Author:
Al Gomez, a SEO Consultant, is the founder of Dlinkers SEO Agency and iWorkAbroad.ph. He has been a consultant for many websites of different fields such as Law, Engineering, Wedding, etc. His expertise is shared through his blog.