SEO: The Importance of Unique Content

The significance of having a unique content in SEO has been long debated by people in the online marketing field. In the past, online marketers submit large quantity of articles to achieve high ranking in search engines. However, this has dramatically switched in the recent time. Websites that publish unique content online have gained reputation. Having high quality content on websites offer many benefits aside from avoiding different search engine penalties. For sure, you have come across a website which has a vague, boring, outdated content and a website which has no content at all but instead, it has a lot of graphics. These two are simply the same- they both do not have a soul. Unique and good content is needed to make a website alive as it would bring more visitors. In this present time, despite your website having no popularity, as long as it has a unique content, one can be assured that the website will be one of the top ranking websites in different search engines. As they say, unique content is considered as “king of the ring”.

Low Quality High Volume Content, No Longer Relevant

So many things in SEO changed since the arrival of Panda and Penguin updates. These two simply strengthened the importance of unique content. And the question is “why is unique content important?” Simply, it's the word unique. There are thousands of websites on the internet but only few of them can provide quality information that can benefit users by giving them what they are looking for. Despite the fact that nobody actually knows the exact algorithm for different search engines, it has been proven that unique content can greatly increase the page rank. As perceived by the search engine, unique content is a content that does not replicate from other sources online. The optimal uniqueness ranges from seventy to eighty percent in order for the content not to be flagged by google. It is also important to remember low quality and re-written articles should be off limits if one wants the website to be successful. The content must appeal to the actual interest of the readers, same with search engines.

The two major search engines, Yahoo and Google gives penalties to duplicate and identical contents found on more than one website. Copying from competitors should be avoided. The thing is, when the website has unique contents it will automatically attract visitors and keep them coming back, or even recommend it to other people who are looking for valuable information. One of the best ways to achieve unique content is write on your own simple words or hiring a professional and experienced content writer. Another benefit of hiring an SEO content writer is that they can do the job faster and they can write at a lower cost without sacrificing the quality. In addition, they are aware of the latest updates in the field of SEO, thus they can write in accordance to what is needed and could guarantee that their output is indeed unique.

About the Author

Al Gomez is the man behind the success of Dlinkers SEO. As an SEO Consultant, he has handled various sites of different for over 4 years and always passionate for achieving quality results. He gained much knowledge about the complexity and structure of SEO. Consolidated and analyzed information are posted in his blogs.